External communications specialist - press officer

The external communications specialist is responsible for creating and managing a prioritised press and marketing communications plan across the Dutch branche of the organisation, positioning it with the target client base in the Dutch market. These cover marketing communications and press activities ranging from advertising, press planning and relationship building, sales support materials to the corporate site. He or she is the first point of contact for the Dutch press and pro-actively builds press relations to increase positive media coverage. Manages press contacts and issues, ensuring that experts are trained and prepared to talk to the press. Monitors the press coverage in the Dutch market. The external communication specialist helps to fulfill strategic and financial ambitions, through positioning the organisation and its offer in the Dutch market. Works on the marketing communications and press strategy and initiatives that build engagement of the Dutch clients and prospects, leading to increased levels of positive awareness, business retention and development.